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A perfect feedback loop

Outstanding series of videos covering how Jason Seats and Matt Tanase started SliceHost and eventually sold to Rackspace. Fascinating look into the trials and tribulations of this process. One quote from Jason, in particular, really resonated with me as pertains to design for customers in a small vs large company.

Sometimes enough parts of the organism aren't connected to each another. And so when we'd spend part of our day interacting with a customer in support, we would notice something. That's a flaw. Like a design flaw. To what we're doing. Later on in the day we're in the mode of being system architects and designing the system. So that feedback loop, when it's all in my brain, is a perfect feedback loop because it's the same brain seeing all these things.In a big company, you have to construct artificial ways to get information that your support people are seeing and connect that to other people that are making design decisions and architectural decisions about what you're doing. Anything you come up with is artificial and difficult.
 
I wasn't quite ready for how quickly I would lose track of and lose feel of seeing through the customer's eyes and knowing what they are doing and just inherently knowing what the next biggest problem is. Instead you have to be in a mode where you have to ask someone "What's the biggest support challenge right now with the product suite?" For me to even say those words, there was a point in my life where that would sound absurd. That would sound absurd for me to say that. But inside of a big company, that's kind of the mode you have to be in. That's the price you pay for having all this manpower.

The entire set of videos are outstanding... 

Comments (2)

Jul 15, 2011
seats said...
Thanks Parker, glad you liked it. I've used that 'perfect feedback loop' explanation a few times within Rackspace even, and it really sums up the struggle of designing a big company 'org'
Jul 15, 2011
Parker Smith said...
You said it perfectly and you reminded me of challenges I've experienced in the past and some I'm experiencing today - from both sides of the coin.

In any case, congratulations on your success and thanks for reading... even if it was just a retread of your own words. As someone who's a student of Rework and who's trying to put some things in motion myself, I really appreciated you taking the time to give the interview. Definitely inspirational and sobering, all at once.

Best wishes on your continued success in your next ventures!

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