Magnets, hooks and glue
Mark Trammel from Twitter recently hosted a Web Masters Tour event in Philly for User Interface Engineering, a usability consultancy. While the article is not surprisingly, focused on Twitter, I really liked the concept of magnets, hooks and glue and found them to be widely applicable.
From the post:
- Magnets are things that pull people to a service but may not keep them there. Celebrities are strong magnets for Twitter but do not keep people there.
- Hooks get people to return to a service. Connections with family members and subject matter experts get people hooked on Twitter.
- Glue is a mix of news & information sources, celebrities, friends/family, and local businesses. When people get a good mix of these items on Twitter –that binds them to the service.
Again, the definitions are specific to Twitter, but the basic principles are fundamental to customer acquisition and retention. I thought this was neat shorthand for thinking along these lines.
Read the full post at UIE
photo | sun dazed
