Positioning customer experience first
Yet another great strategy deck from Netflix. Things I love about this:
- Netflix isn't scared to share their strategy publicly. I think this is a sign of a very confident and aware company that fully understands the position it holds as well as the position it's traditional and non-traditional competitors hold. It also defuses the mysticism around corporate strategy, which is refreshing.
- Slide 21 - I love the way they talk about innovation as it relates and ties into the customer experience. In a nutshell, if it isn't good for customers, they won't roll it out. I also like how they have provided developers a 10,000 subscriber sandbox to play with. It's real customers, real data and a large sample set to draw conclusions from. Multivariate testing isn't new, but it's nice to see how they've systematized it.
- This ties into bullet number one, but their SWOT analysis starting on 26 is just perfect. It's in plain English and it's honest not only with themselves but with their competition. I particularly like this statement: "Any giant can enter our space and hurt our profits, but they have no ability over us except the ability to spend. They have little chance of significant profits in our segment because we have to defend this segment to the bitter end because we have nowhere to exit to." This is great on so many levels - it's confident, it's informed and it acknowledges the space they operate in and must win in to survive.
- Slide 38 is perfect. "If subscribers keep raving about Netflix, we will prosper." The best "strategy statement" I've read in a while. Again, this type of simplicity and candor is what we've come to expect from Netflix, but it just never wears thin.
