Products are Afterthoughts
Interesting video of Steve Jobs from a *few* years back, discussing the importance of core values for a company. He accentuates the very clear distinction between selling products as a goal and selling products as a byproduct of a core value. In Apple's case, here's what that meant then:
"What [Apple] is about isn't making boxes for people to get their jobs done . . . although we do that well. We do that better than almost anybody in some cases. But Apple is about something more than that. Apple at the core, its core value is that we believe that people with passion can change the world for the better."
