Razorfone Interactive Retail Experience
Quick post on the new Razorfone Interactive Retail Experience. Fantastic use of the Microsoft Surface to enable better retail buying experiences. While the jury is still out on the revolutionary qualities of the Surface, there’s no denying the cool factor of the demo/concept that Razorfish has put together.
From Emerging Experiences:
The Razorfone solution is focused around providing an experience where customers can learn about wireless products. Phone and netbook features and associated wireless plans are presented in a rich interactive environment. Accessories are presented to the customer as a cross-sell opportunity. The use of 3D allows for customers to view their device in any color and from any angle, regardless of availability of the physical device within the retail store. The customer can validate the wireless coverage where they live, work and play through the use of the interactive coverage map using simple pan and zoom gestures. Customers can personalize their device after purchase with ringtones, games and applications through the use of QR technology, increasing sales and helping to eliminate buyer’s remorse.
View the video and read more at Emerging Experiences
