Modern ads
I continue to think that ads are the best part of television these days. As with all great creative and innovative endeavors, perhaps it is the constraint of time and resources that mandates editing and re-editing and re-re-editing, all of which refines the product down to a punchy, effective message.
The Honda CRV ad making the rounds today is a great example of this. Nothing groundbreaking, but it's a great call to the right demographic. Parents who grew up loving Ferris Bueller who are now in the market for a mom/dad SUV (or minivan). And the beauty of this ad? It's basically the best parts of a two hour classic movie distilled down to about two minutes... amd then turned into an SUV ad.
Then there are ads that I can only describe as ambient ads - ads that take place in the background or against the backdrop of everyday life. Luckily they are filmed for everyone's enjoyment via YouTube, whether you were there or not. I saw a good example of this today. Check out these RC planes rigged up to look like people flying through the air around the Brooklyn Bridge. All part of an ad awareness for the upcoming Chronicle movie.
And there are still plenty of these fake-but-made-to-look authentic ads that studios throw together to try to generate virality. Some are pedestrian. Others have a more authentic feel about them. One of my favorites in this vein was this video for Limitless, which I still think is pretty realistic. It seems just real enough to be plausible.
Man, I feel like buying something.
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