Lost in Val Sinestra
There are no two ways about it, being able to choose a cast of your friends and then seeing your real friends' pictures and names embedded into a created-on-the-fly movie trailer is pretty catchy. It makes you want to watch every scene of the trailer, studying the minutiae of the action.
How long will it be before we'll have a more integrated experience. Imagine technology like that used by Microsoft Photosynth, which could process hundreds of tagged Facebook pictures of you and complile a more or less 3-d version of your face. This "skin" could be digitally stitched around a real actor's face, on the fly. Imagine Xtranormal with a dash of Roger Ebert's new voice synthesizer . . . only with pictures. Voila - custom movies made with a cast of you and your friends. It's not that far off.
In the meantime, check out Lost in Val Sinestra here:

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