Being unreasonable
Great quote today from Marc Cendella, the founder of TheLadders.com.
The more you read about entrepreneurship and innovation, the more you feel there is no right way to go about it, but there is one simple fact at the end of the day. If don't have any paying customers, you don't have a business. You may have a hobby but that's not the same thing. And it's just that simple.
Being an entrepreneur is unreasonable. It is arrogant. It is unusual. You are asserting that, despite the presence of 7 billion other people on the planet, and a US economy that produces $14 trillion in goods and services each year, and over 100 mm white collar workers in our country, that you, little old you, have come up with an idea, a business, a company that none of those other wonderful human beings have thought to invent yet.
I mean, c’mon, there’s no denying that it’s arrogant to say that you are right and everybody else was wrong to not see the wonderful opportunity that your company is pursuing. That they were fools to just leave the dollar bills waiting there for you to pick them up.And part of that unreasonableness is realizing that you are in a fight for your company’s life every day. Every day that you are not “live” is a day you’ve lost the opportunity to make an impression. Every day that you’re not bringing in cash is a day that you’ve lost the chance to expand your payroll. Every day that you’re not pleasing customers is a day that somebody, somewhere else, will. Perhaps they’re not doing it as well as you know you eventually will, but the plain truth is that they are pleasing them today and you’re not.
Read the full article, which is outstanding, here.
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