Skynet not to blame for AWS fail
Great example of humor being used in customer service/experience communications.
While I'm sure Quora, Foursquare et al didn't think the outage at Amazon was all that funny, Amazon is known for being one of the most reliable web/cloud services providers in the world. This outage was the exception, not the rule. As long as this outage doesn't foretell a more serious, long-term degradation of reliability, a little humor can sometimes go a long way toward warming customer relationships back up.
Amazon has officially denied that the recent outage of its EC2 and Elastic Block Storage cloud platforms was the result of an attack from Cyberdyne Systems' Skynet sentient computer system, declaring humanity safe after all. Yesterday's outage, which took down the image storage services for a raft of major websites including question-and-answer site Quora, location-based social network Foursquare, and Twitter app Hootsuite, was noted by some to come on the day that Terminator TV spin-off The Sarah Connor Chronicles claimed would herald the start of Skynet's war against humanity.
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