r+d

Posts on innovation, user experience, research and design 
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innovation

 

Modern ads

I continue to think that ads are the best part of television these days. As with all great creative and innovative endeavors, perhaps it is the constraint of time and resources that mandates editing and re-editing and re-re-editing, all of which refines the product down to a punchy, effective message.

The Honda CRV ad making the rounds today is a great example of this. Nothing groundbreaking, but it's a great call to the right demographic. Parents who grew up loving Ferris Bueller who are now in the market for a mom/dad SUV (or minivan). And the beauty of this ad? It's basically the best parts of a two hour classic movie distilled down to about two minutes... amd then turned into an SUV ad.

Then there are ads that I can only describe as ambient ads - ads that take place in the background or against the backdrop of everyday life. Luckily they are filmed for everyone's enjoyment via YouTube, whether you were there or not. I saw a good example of this today. Check out these RC planes rigged up to look like people flying through the air around the Brooklyn Bridge. All part of an ad awareness for the upcoming Chronicle movie.

And there are still plenty of these fake-but-made-to-look authentic ads that studios throw together to try to generate virality. Some are pedestrian. Others have a more authentic feel about them. One of my favorites in this vein was this video for Limitless, which I still think is pretty realistic. It seems just real enough to be plausible.

 

Man, I feel like buying something.

Filed under  //   Chronicle   Ferris Bueller   Honda   Limitless   advertising   creativity   innovation  

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The grocery store comes to you

Fascinating concept from Tesco (now Home Plus). They installed photo-realistic grocery store displays in subways in Korea. Customer use their smart phones to QR scan the food they want to purchase while they are waiting for the subway. The order is processed by Home Plus and delivered to their house. 

No more grocery trips.

Filed under  //   QR code   grocery store   innovation  

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Being unreasonable

Great quote today from Marc Cendella, the founder of TheLadders.com.

The more you read about entrepreneurship and innovation, the more you feel there is no right way to go about it, but there is one simple fact at the end of the day. If don't have any paying customers, you don't have a business. You may have a hobby but that's not the same thing. And it's just that simple. 

Being an entrepreneur is unreasonable.  It is arrogant.  It is unusual. You are asserting that, despite the presence of 7 billion other people on the planet, and a US economy that produces $14 trillion in goods and services each year, and over 100 mm white collar workers in our country, that you, little old you, have come up with an idea, a business, a company that none of those other wonderful human beings have thought to invent yet.

I mean, c’mon, there’s no denying that it’s arrogant to say that you are right and everybody else was wrong to not see the wonderful opportunity that your company is pursuing.  That they were fools to just leave the dollar bills waiting there for you to pick them up.

And part of that unreasonableness is realizing that you are in a fight for your company’s life every day.  Every day that you are not “live” is a day you’ve lost the opportunity to make an impression.  Every day that you’re not bringing in cash is a day that you’ve lost the chance to expand your payroll.  Every day that you’re not pleasing customers is a day that somebody, somewhere else, will.  Perhaps they’re not doing it as well as you know you eventually will, but the plain truth is that they are pleasing them today and you’re not.

Read the full article, which is outstanding, here.

 

Filed under  //   entrepreneur   innovation   startup  

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WVIL concept camera

This is clearly just a concept and I'm struggling to figure out the practical aspects of this other than self and group-portraits, but it's a neat video featuring technology that's here today. WVIL stands for Wireless Viewfinder Interchangeable Lens. If you ask me though the only product here is the lens with a Bluetooth connection. The rest of the "camera" is just an iPhone + app.

via

Filed under  //   concept   innovation   photography   wifi   wireless  

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The inspiring story of the TMB Paynee Futbol Club

Short film about the TMB Panyee Futbol Club, who out of necessity built their own floating soccer field and went on to become champions. Amazing and uplifting story that demonstrates how wonderful things can happen when passion meets innovation and constraints.

Filed under  //   futbol   innovation   soccer   sports  

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Going fast in football

Football

 

Great article in the NY Times on the high-speed offense that Oregon runs. I was particularly interested in the innovation angle to this. I guess I shouldn't be surprised, but it's strange to consider that "let's just play the game faster when we have the ball" would be an innovation in a game as old as football is. However, Oregon's record and their invitation to the title game begs to differ - no one has ever played the game of football quite like them.

From the NY Times article:
Kelly’s fast-paced attack positions speedy skill players from sideline to sideline and gives the quarterback multiple options on each play like a point guard in basketball. Kelly did not invent the spread offense. The nature of his innovation has to do with the speed with which he is able to communicate signals to his players from the sidelines — and their ability to quickly line up and run play after play at a pace that ultimately debilitates the opposition.
 
In the city of the distance-running legend Steve Prefontaine — Eugene is known as Tracktown, U.S.A., and is also where the sporting-goods company Nike was started — Kelly has transformed football into an aerobic sport. This style is particularly of the moment because it is apparent that football, at least in the short term, will become less violent. Kelly’s teams have found a new way to intimidate, one that does not involve high-speed collisions and head injuries. “Some people call it a no-huddle offense, but I call it a no-breathing offense,” Mark Asper, an Oregon offensive lineman, told me. “It’s still football. We hit people. But after a while, the guys on the other side of the line are so gassed that you don’t have to hit them very hard to make them fall over.

As with all innovations, the underlying principles at play aren't groundbreaking. Oregon's secret sauce: conditioning. Nothing new to the game or athletics in general, but the manner in which they train is interesting. Wind sprints are dropped in favor of simply running game plays over and over and over. By practicing at double speed, when it comes to game time, they are ready. Instead of running 110s, they run a slant pass, hustle back and line up, run another slant pass, hustle back and line up, hand the ball off, hustle back and line up, run a post. They practice all the muscles they need to play football . . . while they are playing football . . . fast.   

“Nobody in the whole history of football can snap off plays as quickly as this team does. Other teams can’t condition for it. It’s a great equalizer. If you’ve got a 350-pound guy, I don’t care how good he is, you’ve got to get him off the field. He can’t keep up. I think what everyone wants to know is, What’s the trick? How do they do it? As with many innovations, the trick is almost certainly less complicated than it appears. Oregon’s innovative offense is really about is conditioning, repetitions in practice, precision and, most of all, agreement on the core mission — to go fast.

Now, they just need to get through Cam Newton, who is perhaps the best example of another recent football innovation: the modern, mobile quarterback who can beat you with his legs, his hands and his head. Should be a great game.

via | image 

Filed under  //   Auburn   Chip Kelly   National Championship   Oregon   conditioning   excellence   fitness   innovation   practice   title game  

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LEGO + OASIS from Intel

This reminds me of some of the work I've seen at emerging-tech think tanks like the MIT Media Lab (Tangible Media comes to mind), only this uses LEGO. As someone who played incessantly with LEGO toys and blocks growing up, this is right up my alley. Seems to be a great example of digital and physical elements coalescing to create a more magical playtime experience. I know for a fact my 3 year old twins would go bananas for this type of thing.

via

Filed under  //   Intel   LEGO   MIT Media Lab   OASIS   creativity   innovation   play  

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Discovering products

Sx70

Matt at 37Signals dug this quote up out of a post on Cult of Mac. It recounts John Sculley's meeting with Steve Jobs in which Steve described his meeting with Edwin Land, the inventor/ founder of the Polaroid camera:

Dr Land was saying: “I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me before I had ever built one.”

And Steve said: “Yeah, that’s exactly the way I saw the Macintosh.” He said if I asked someone who had only used a personal calculator what a Macintosh should be like they couldn’t have told me. There was no way to do consumer research on it so I had to go and create it and then show it to people and say now what do you think?”

Both of them had this ability to not invent products, but discover products. Both of them said these products have always existed — it’s just that no one has ever seen them before. We were the ones who discovered them. The Polaroid camera always existed and the Macintosh always existed — it’s a matter of discovery. 

I think the exchange is outstanding on so many levels, not the least of which in the way it quietly denigrates customer research, particularly customer research, for the purposes of breakthrough products or services. For incremental change, it's great. You're polling the audience for feature enhancements. That's right in the market research wheelhouse. But when it comes to breakthrough change . . . as Henry Ford famously said, "If I had asked people what they wanted, they would have said a faster horse."

For revolutionary change, you need someone, or a team of people, who not only understand the specific value denials that need to be addressed but who also have the creative prowess and technical expertise to engineer the right solution. But for people who can do this, people who have been tinkerers and inventors their whole lives, it's not as hard as it might sound. They've been working on turning ideas into real things for years. It's just a part of who they are.

They just know how to make the right thing because they've done it before. Even if it's new to the world, they can see it plain as day right in front of them. Those products have always been there, waiting on their moment to be discovered. And once discovered, all that's left is the small matter of breathing life into them and polishing them for inspection by the world.

image via

Filed under  //   Apple   Edwin Land   Polaroid   Steve Jobs   breakthrough innovation   design   innovation   inspiration   market research  

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Work and creativity. . .

As a creative person, you've been given the ability to build things from nothing by way of hard work over long periods of time. Creation is a deeply personal and rewarding activity, which means that your work should also be deeply personal and rewarding. If it's not, then something is amiss.

Creation is entirely dependent on ownership.Ownership not as a percentage of equity, but as a measure of your ability to change things for the better. To build and grow and fail and learn. This is no small thing. Creativity is the manifestation of lateral thinking, and without tangible results, it becomes stunted. We have to see the fruits of our labors, good or bad, or there's no motivation to proceed, nothing to learn from to inform the next decision. States of approval and decisions-by-committee and constant compromises are third-party interruptions of an internal dialog that needs to come to its own conclusions.

via kottke via Ben Pieratt

Filed under  //   creativity   entrepreneurship   innovation   inspiration   motivation  

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Tinkerbell and bird-like UCVs

Flowvis-top

 

Fascinating article on some work being done at MIT to create an automated algorithm that would allow an airplane to land like a bird on a wire. MIT Associate Professor Russ Tedrake, a member of the Computer Science and Artificial Intelligence Laboratory, and Rick Cory, a PhD student in Tedrake's lab are pioneering the work.

While it's still very early in the development process, I really enjoyed the quote from Mr. Cory at the end of the article because it sums up the power of the creative/innovative mind:

Cory will be moving to California to take a job researching advanced robotics techniques for Disney, [but] he hopes to continue collaborating with Tedrake. "I visited the air force, and I visited Disney, and they actually have a lot in common," Cory says. "The air force wants an airplane that can land on a power line, and Disney wants a flying Tinker Bell that can land on a lantern."

And this is exactly right.

More interestingly, this also makes a strong statement about the innovativeness of Disney, which is looking at the same technology the Air Force is, only they just want to entertain people with it.

Video
Image via Jason Dorfman (MIT/CSAIL)

Filed under  //   Air Force   Disney   MIT   UCV   airplane   aviation   biomimicry   innovation   technology   unmanned combat vehicle  

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