Nike's Flagship Store in Harajuku, Japan
Via Jeff Staple, here's another beautiful retail store from another great company (Nike) focused on the customer experience and the value of their brand. From the nterview with Masamichi Katayama, designer of the Nike flagship store in Harjuku, Japan:
I struggled for quite a bit with the question of how to bring together the store's location in Tokyo with the culture and business of Nike. Sports culture and fashion culture really come together here and I believe Tokyo is a city where people are very conscious of this combination.The street culture of Nike, a tremendous variation of products, a good sense of chaos like the feeling of Tokyo, and the "Nike customer experience" I really had to rack my brain on how to mix all of these things, which is how we designed the space, with such variation. In a way, very much like Tokyo itself. I've been thinking about my impression of the storeI've been thinking about my impression of the store. The whole thing is like a piece of equipment in a playground or a big toy. To play with that idea, not as a store, but as a place for experiencing space and a time where people can get excited and can return to a childlike state. That's what I wanted to express.
I love that last thought: designing a space to return the people who explore it to a childlike state. What an admirable and ambitious goal.
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