Foursquare-powered door lock
Erin Sparling and Nicholas Hall of apartm.net show off their new door lock, powered by Foursquare. Check in at the door and the door unlocks. Location is getting cooler.
Phone books provided a crucial element to the system: intrusiveness. While many American cities had been compiling databases of their inhabitants well before the phone was invented, listing names, occupations, and addresses, individuals remained fairly insulated from each other. Contacting someone might require a letter of introduction, a facility for charming butlers or secretaries, a long walk.
Phone books eroded these barriers. They were the first step in our long journey toward the pandemic self-surveillance of Facebook. “Hey strangers!” anyone who appeared in their pages ordained. “Here’s how to reach me whenever you feel like it, even though I have no idea who you are.”
Its immediate effect was that it facilitated commerce. For businesses, phone directory advertising would evolve into a crucial business tool. It reached the same mass audiences that newspaper and magazine advertising did, but it was cheaper, more persistent, easier to manage: Place one ad and you got a steady stream of inquiries all year long. For consumers, phone directory advertising was an even bigger boon. It gave them a comprehensive overview of the choices that were available to them for any given product or service, an efficient way to comparison shop. It made commerce more accessible and thus more competitive.
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Twitter nailed a few important things in their user experience compared to alternatives like Facebook. Posts are public by default, so there aren’t debates or surprises about privacy. Streams are built out of subscriptions (“following”), not “friendship”—a word that loses meaning when your friends are 500 strangers.
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