The Colour of the Inner Content
CDs are on the way out (or already long gone for me) as a form factor for music delivery, but one of the innocent bystanders in this shift to digital is album art. Sure you can still get album art and packaging as a digital image, but it's not the same, obviously. There's just something about the smell of the aromatic dyes of a nice glossy album cover that is very familiar and rewarding when you open up your new disc. Sigh.
That said, CDs and their covers aren't dead yet. Hubero Kororo recently worked with the band Uceroz to come up with a very interesting CD package. Initially the packaging is white with only the black text on it, but when you open the package up, an ink packet is ruptured causing the ink to bleed out onto the white canvas of the CD, resulting in unique album art on each disc. That's how I would explain it, but I personally like Hubero's version.
Hubero remarks:
The design of the cover also reflects [the musical] motif. Like when you are listening to this piece of music for the first time being still untouched by the unique experience of Ivan Palacky´s peculiar performance, also the album cover makes you feel like that. After opening (tearing off the seal), the outer minimalistic graphic of the snow-white package is irretrievably disturbed by a stain, which turns to the colour of the inner content.
Irretrievably disturbed by a stain. Nice
Some additional interesting info about the project and the band via Hubero's description:
- Uceroz is a new music brand by Ivan Palacký, a musician playing an amplified knitting machine called Dopleta 160 (180).
- The title "Uceroz" is an abbreviation created from two Czech words : „učesán a rozcuchán“. It consists of two editions, where „učesán“ represents a smoother kind of musical expressiveness however „rozcuchán“ tends to be more experimental.
- Depending on the technique of opening, (some extreme technics of opening have already been noticed, like using a drill in order to create a peculiar mark.) some patterns arise, which give each piece a certain uniqueness.
Here's the video of the opening:
